Marketing · Do this yourself

Write and update “X vs Y” comparison pages for software companies.

How it makes money: Charge SaaS companies $300/mo to write and keep their “X vs Y” comparison pages current.

Agent setup: Easy · One Grok Bot agent on a schedule, a no-code page and a checkout link. How we rate this

Found on Reddit in r/indiehackers (1 thread).

🔥 75 posts this week · 109 likes

Based on u/Lyes7592 on Reddit (opens in new tab)

Where this came from (Reddit)

Software founders know comparison pages bring buyers, but researching and updating them is slow.

The threads (in our words)

Reddit blocks automated reads, so we couldn’t record upvote or comment counts. The business below is our own design inspired by these threads.

Who it’s for

Small SaaS companies and their marketers.

Adapt it to your industry

  • Start with one niche or customer type, then expand.
  • Ask your first 10 customers what they would pay before you build more.
  • Keep a human check on anything sent in a customer’s name.

Step by step

  1. Ask each client for their top 10 competitors.
  2. Have an agent read public pricing and feature pages and draft fair comparison tables.
  3. Write each page in the client’s voice; the client approves before publishing.
  4. Recheck competitors monthly and update pages when they change.
  5. Charge a monthly retainer by Stripe.
  6. Find clients with compliant cold email through Apollo and Instantly.

Ready-to-copy prompt

Compare [our product] with [competitor] for [audience]: pricing, key features, who each is best for, and a fair summary. Use only facts from these pages: [paste].

Start with AI

Opens the AI with this guide and the prompt filled in.

Open in ChatGPT (opens in new tab)Open in Claude (opens in new tab)Open in Grok (opens in new tab)
Time
1–3 hoursOur estimate

Your autonomous stack

Autonomy: Agents draft, schedule and report on content for each client. Your part: Weekly: skim the queue and client reports (about 1 hour).

Every layer an agent-run business needs, in order. Prices are public list prices, checked Oct 16, 2026.

  1. Agent (the brain): Grok Bot (agent + scheduled routines) (opens in new tab) (Included with The X Subscription Premium $30/mo (Super $100/mo for more usage; Plus $8 does not include Grok Bot)). Grok Bot runs the business day to day: writes, answers, decides small things and reports to you. Claude Code or Codex are alternatives.
  2. Build and hosting: Vercel hosting (opens in new tab) (Hobby free · Pro $20/mo). The product or service your customers use.
  3. Payments: Stripe payments (opens in new tab) (No monthly fee · 2.9% + 30¢ per card payment). Automatic checkout and receipts. Other options: PayPal Checkout (3.49% + 49¢) or Lemon Squeezy (5% + 50¢, handles sales tax).
  4. Customer acquisition: Buffer (scheduled X posts) (opens in new tab) (Free plan (3 channels, 10 queued posts each) · Essentials $5/mo per channel, billed yearly), beehiiv newsletter (opens in new tab) (Free up to 2,500 subscribers), Instantly (cold email) (opens in new tab) (Growth $47/mo). Agent-written SEO pages, scheduled X posts and a weekly newsletter, plus cold email to businesses that follow CAN-SPAM/GDPR (real sender, opt-out link, no bought consumer lists).
  5. Delivery: Grok Bot (agent + scheduled routines) (opens in new tab) (Included with The X Subscription Premium $30/mo (Super $100/mo for more usage; Plus $8 does not include Grok Bot)). A Grok Bot routine delivers the product or result as soon as someone pays.
  6. Support: Grok Bot (agent + scheduled routines) (opens in new tab) (Included with The X Subscription Premium $30/mo (Super $100/mo for more usage; Plus $8 does not include Grok Bot)). Grok Bot answers the support inbox; anything unclear is flagged for you.
  7. Monitoring and schedule: Grok Bot (agent + scheduled routines) (opens in new tab) (Included with The X Subscription Premium $30/mo (Super $100/mo for more usage; Plus $8 does not include Grok Bot)). Grok Bot scheduled routines run each day: send, check for failures, alert you if something breaks.
  8. Analytics: Google Analytics (opens in new tab) (Free). Tracks visits, signups and sales so the agent can report what works.
  9. Human checkpoint: Weekly: skim the queue and client reports (about 1 hour).
  10. Price: charge $300 per client (monthly retainer). Offer the first 3 customers a founding price for honest feedback.
Monthly cost$77–$167/monthFree tiers → paid plans of the tools above. Card fees come out of each sale.
What you could earn · EstimateEstimate: 5 clients × $300 = $1,500/moOur estimate, not a fact or a promise. It’s simple math if you land these customers at this price.
Details: source, numbers and tags

What they did

Agents research competitors and keep fair comparison and alternative pages current for SaaS sites. We designed this business from real Reddit threads; it is an idea for you to build, not a description of the posters’ businesses.

How it went

Found on Reddit in r/indiehackers (1 thread). Upvote and comment counts weren’t retrievable, so none are shown. On X, 75 posts matched our search for this idea in the 7 days to 2026-10-16.

Worth knowing

Stay factual and fair; misleading comparisons create legal risk.

Difficulty
BeginnerOur rating
Time to build
Not reportedOur estimate
Monthly cost
Not reported
Revenue
Not reportedWe only show revenue the source states
Engagement
No public countThe source shows no number
X buzz
41.7 · 75 posts in 7 days109 likes, 10 reposts, 71 replies, 3 quotes on 22 top posts · fetched Oct 16, 2026 · query: ("comparison pages" OR "alternative pages" OR "vs pages") (saas OR seo) -is:retweet lang:en

Posted · Added Oct 16, 2026

Original builder recipe

  • ChatGPT
  • Claude
  1. Ask each client for their top 10 competitors.
  2. Have an agent read public pricing and feature pages and draft fair comparison tables.
  3. Write each page in the client’s voice; the client approves before publishing.
  4. Recheck competitors monthly and update pages when they change.
  5. Charge a monthly retainer by Stripe.
  6. Find clients with compliant cold email through Apollo and Instantly.

Tags

Read the original

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